Gregory Shefler is an author, martial artist, eCommerce specialist, and productivity expert. His professional background spans 20 years in strategic eCommerce and online marketing. He is a former senior leader and co-founder at an online-based coffee company, and currently works as a Director of eCommerce.

Gregory’s martial arts background spans nearly 30 years in practicing, researching, writing, and teaching contexts. He has studied multiple systems including Long Fist, Jeet Kune Do, Taekwondo, Baijiquan, and Iaijutsu. He has devoted many years to the study and practice of the Martial Way - the system of ethics behind the traditional martial arts. His first book, Noble Echoes: Gifts from the Martial Arts for Modern Life, is the result of this work. He also maintains a modest martial arts blog at his other website, NobleEchoes.com.

Gregory is an avid amateur cook and mixologist He also enjoys gardening, whiskey, and modestly priced cigars. Gregory collects vintage videogames and boasts a collection of over 3000 titles. He also obsesses over action figures and pop culture from the 80s. His favorite sports are Sumo and professional wrestling.

He lives in central New Jersey with a pack of small dogs.